Code of ethics | The traveling Lions

Code of ethics

For the sake of ethics and transparency towards all users of this site, we wanted to define a code of ethics.

This takes up the terms of the Social Travel Summit led by iambassador on the basis of Reiseblogger Kollektiv's previous work : 


As a professional travel blogger…


  • I expect to be paid for my work not my opinion.

  • I undertake to publish/deliver all content that I have agreed in a professional and timely manner.

  • I will not falsely represent my online influence/statistics, or inflate my statistics by buying false readers, followers, fans etc.

  • I will not falsely claim an expertise or skill that I do not have.

  • My first loyalty is to my readers for whom my credibility and individuality is crucial.

  • My standards apply not only to my own blog but also to my ‘brand’, across all social media platforms.


My Content

  • I only write about experiences and discoveries on trips that I have actually made.

  • I only write about my experiences subjectively and all opinions expressed are my own.

  • I always clearly label any advertising, advertorials, sponsorships, competitions, product tests or 3rd party reviews, published by me and declare any commercial relationships or associations.

  • I respect the copyright and moral rights of others.


As a Publisher

  • I expect to work with companies, tourism organisations, public relations & advertisers/marketers, and I expect my readers to both understand and accept the commercial nature of that relationship.

  • I will protect the editorial integrity of my content.

  • I will always seek to agree clear objectives with commercial partners and make clear any limits of cooperation (Eg. subjects I will not write about or promote).

  • My goal is to ensure that my influence and services are adequately rewarded.


On Trips, Travel, and Support

  • I view press trips/blogtrips/fam trips, group or solo trips, as an important and effective way to gather content and research destinations. They are not ‘perks’ but a necessary part of the job.

  • I will not let my editorial independence be compromised because a trip is hosted. However…

    1. I will seek to clarify in advance the expectations on both sides.

    2. If discrepancies, complications or negative experiences occur in the course of a trip, I undertake to consult first with the host to clarify and, if possible, resolve the situation. In exceptional circumstances, if the situation cannot be resolved, I reserve the right not to write about the venue/trip/experience and inform the host of the reasons why."